Colo Colo sponsorship sees Betsson Group expand LatAm presence

Colo Colo sponsorship sees Betsson Group expand LatAm presence

Betsson Group has signed a just one-yr sponsorship settlement with Chilean soccer club Colo Colo.

The Swedish gaming operator will again the team, based mostly in Chile’s cash Santiago, as it competes in the South American country’s best-tier Primera División.

Betsson’s logo will function on the team’s shirt sleeves for both equally property and away game titles throughout the 2022 season, with the possibility of renewal.

Colo Colo retains the distinction of having won Chile’s Primera División a lot more than any other soccer club — 32 situations in full — and is the only crew to have in no way been relegated.

Betsson remarked on this, declaring its sponsorship of the club signifies a further move in the company’s “international manufacturer method of partnering with local and global trustworthy sport competitions.”

Samuel Pérez, Colo Colo’s Professional Supervisor, mentioned: “We are incredibly very pleased to welcome a single of the most critical gambling operators in the globe, Betsson, to our family of sponsors.

“We take into consideration this settlement a milestone and the commencing of a new phase for the club. Associating with a corporation with more than 55 yrs of worldwide working experience will undoubtedly enable us to increase Colo Colo’s positioning at a regional and world wide amount.”

This offer is a different notch on Betsson’s belt when it will come to LatAm partnerships. The company’s Industrial Director for South The us, Andrea Rossi, commented: “In our travel of growing in the region, we are also partnering up with neighborhood soccer clubs which we can assist and develop.

“Besides enabling us to further more fortify our model awareness in the location, it also offers again to the golf equipment, allowing for them to make investments additional in their players, staff and services making the sport we all enjoy — soccer — more electrifying.”